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New Years Resolutions?

Posted on Jan 14, 2010 by Matt Thomas

I’ve learned not to do New-Years resolutions. In the past, my grand plans for change as midnight approaches on December 31st usually fizzle out by about noon on January 1st.
This year I decided not to even make these false-promises to myself. I didn’t say I was going to start running. My diet probably won’t change much either. And, there’s a good chance that I won’t start saving more, either.
However, I did make one business promise to myself for 2010.
You see, during my 10-year career, my business plan has been focused on attracting new customers. And, it’s worked. I’ve sold over 300 homes, and I’ve added a few thousand names and numbers to my “sphere of influence”.
But, my ongoing desire to attract NEW customers has caused to me neglect follow-up with my OLD customers. I spend hundreds, thousands, on Googe advertising campaigns, Craigslist, mailouts to strangers … but, I rarely take time to make a free phone call to clients from my 10-year career that have already trusted me with their real estate decisions. My goal for 2010 is to re-establish contact with those people, and spend more time revisiting their real estate needs.
My existing client base is the foundation of my business, and referrals from this group still make up the primary source of income for my family. To abandon these people in pursuit of the unknown is ridiculous, right?
This new year, my resolution is to adjust my business plan to make follow up with existing clients my focus, not new lead generation.

Tagged: matt thomas, atlas real estate advisors